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City&State New York
Project type
CRM, SaaS
Location
New York, USA
Problems
Old media refers to mediums that are part of our culture for over half a century. These forms of communication are the unshakable ways that businesses have reached both consumers and other companies for decades. Though old media is effective, over the course of the last few years we have seen more and more businesses utilizing new media to reach its target audiences.
Solutions
Digital media is the future of news and advertising. More and more consumers and businesses rely on digital media to find their information. Typically, new media refers to content that is easily accessible via many different forms of new media. Ultimately, this includes social networking sites, website advertisements, blogs, vlogs, and podcasts. Each of these is a means in which news has the capability to reach consumers and other businesses with ease.
City & State is a political journalism organization based in New York City. The company is the premier media organization dedicated to covering New York’s local and state politics and policy. The company publishes a weekly magazine covering politics and government in New York City and New York State that is distributed to New York State legislators, county executives, municipalities, the New York Congressional delegation, New York City Council members and others leaders in New York business and government.